Marketing activity

Summary of the Visitor Marketing campaign

We promote Medical Technology Ireland to visitors using a fully integrated and carefully targeted marketing campaign which includes the following elements.

  • Backing from Irish Trade Associations and Government agencies including the Irish Medtech Association, Enterprise Ireland and the IDA
  • Radio advertising - 5-day campaign on Galway Bay FM with live radio broadcasting during the Show
  • Advertising and editorial in Irish press including the Galway Advertiser, Athlone Advertiser, Mayo Advertiser and the Cork Independent
  • Advertising and listings on international Medical Device portals including MedTech Media Europe, Medical Device Developments and MedTech Innovation, ONdrug Delivery and Irish Manufacturing
  • B2B trade magazine advertising in Med Tech Innovation and Eureka
  • Email campaigns
  • Social media campaigns on LinkedIn, Facebook and Twitter